In the parlance of search engine optimization (SEO), E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is becoming increasingly important as a key factor in determining a website’s ranking on Google. Knowing E-A-T and understanding what goes into it is…
Category: Digital Marketing
Growing Trend Of Online Purchasing Of Cosmetics In India
The growing trend of online purchasing of cosmetics in India is quite wonderful news. In fact, in 2023, the Indian consumer in comparison with the global ones bought more beauty products online. With advanced technology and money to spare, the…
Google EAT In SEO (Expertise-Authoritative-Trustworthy) vs Previous Keyword-Focused SEO Articles
Search Engine Optimisation (SEO) is a pivotal part of digital marketing. The significance of this digital marketing tool can’t be overlooked as it helps to enhance the website’s visibility, draw higher traffic, scale up conversion rate, return on investment (ROI)…
Advantages of Third-Party Ad Server
The third-party ad server called advertiser-side-server is used by advertisers to run ad campaigns. Besides hosting and serving ads, third-party ad servers enable you to manage and optimize advertising campaigns and get detailed reports on ad-serving activities. An ad server…
Post-pandemic customer behavior changes for shops
Pandemic has drawn a line on the calendar – you will always identify the period as pre and post covid. The entire economy was disrupted, thus leaving big and small businesses crippling. From operations to customer behavior – everything is…