The growing trend of online purchasing of cosmetics in India is quite wonderful news. In fact, in 2023, the Indian consumer in comparison with the global ones bought more beauty products online. With advanced technology and money to spare, the Indian consumer enjoys shopping for cosmetics online. The big advantage is the home delivery of items.
The global cosmetics industry is growing and gaining momentum each year, registering more and more sales for global brands selling items online. The global jump for online cosmetics buying was around 15%, whereas the Indian jump was 13%, which is considered a huge leap in comparison to the last couple of years. The GMV of local orders has also seen a boost of 20%. Admitad prepared a comparative study analysis on 155 brands in India, which included brands like Sephora, Apollo 24*7, Forest Essentials, Loccitane, Calvin Klein, Alibaba Plum Goodness, and many others which state the rise in online buying of cosmetic items in India.
In 2023, the company traced that there have been 1.3 million online orders in India alone. The world order was around 6.5 million for beauty cosmetic products. This data was based on studies of various beauty brands on different retail websites. In 2023, the business online has been good in comparison to the earlier years. Like any other industry, the beauty cosmetic industry was hit badly due to COVID, but post that time, the industry started recovery during the last year. According to Admitad, the growth has been very good at about 13%.
The concept of smart shopping and benefits has caught on with Indian buyers buying beauty products online. The perks of coupons and cashback along with discounts are popular with the buyers. Also, a growing number of influencers are positively impacting the business. People actually believe in what the influencers say regarding a particular brand, resulting in online purchases. Sales from the Affiliate stores have increased, and the ones through Google ads have. The messenger Telegram has registered a record number of sales through online purchases. People are also buying through online portals like Facebook, Yahoo, and other networks.
Mobile phones have facilitated people to place orders online and get them delivered to their doorstep. Mobile sales already stand at a whopping 46% around the globe. Indian users are overtaking global trends again in terms of mobile purchases. In India, it stands at a staggering 70%, which means the majority and most popular brands are using the mobile resource for sales. The future prediction of the beauty cosmetics industry also looks more positive. According to market experts, the sales will increase up to 20% by the end of the year 2024.
With the advantages being offered, coupled with technological advancement online sales of cosmetics have skyrocketed and it is slated to go even further. As long as people use their mobile phone applications to buy products and get the products delivered at home, people will keep buying.